The beer s new summer packaging is available nationwide.
Coors light chill can.
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The spots will air across tv digital and online video media.
Full rss functionality.
Instead of those icy mountains turning blue when the can gets cold some chill sunglasses appear.
Liz taylor global cco at leo burnett said.
The brand is backing the campaign with new 6 and 15 second ads called float featuring coors light s signature mountain in the background as the new summer cans float along a river in a valley below.
Coors light s summer is looking bright.
To start the summer coors light created some new summer packaging.
The candidates must submit their entry before the last date of sweepstakes.
No comments on new logo and packaging for coors light by turner duckworth industry consumer products tags beer script turner duckworth.
Then you can join coors light summer chill sweepstakes.
And just like the mountains on coors light s standard cans the sunglasses feature the same technology that turns them blue when the beer.
It doesn t get colder than this.
A lighter light beer before.
Coors light also unveiled its latest ad from the brand s made to chill campaign that highlights the sweepstakes and encourages people to celebrate the simple joy of getting outside and taking a well deserved break.
26 2015 by armin.
Coors light also unveiled its latest ad from the brand s made to chill campaign that highlights the sweepstakes and encourages people to celebrate the simple joy of getting outside and taking a.
The latest installment of the beer brand s made to chill campaign is a new seasonal look that marries its famous snow topped rocky mountain iconography with a ubiquitous symbol of summer.
Interested and eligible entrant can visit officials rules by clicking on sweepstakes rules the link is given below.
The coulduseabeer spot will be running in combination with coors light s regular made to chill creative work over the coming weeks.
Since launching last year made to chill has yielded positive trends for coors light which saw significant trend improvement in the back half of 2019 behind the campaign.
You can join this by following some basic rules of sweepstakes.
A pair of shades.
Coors is 4 2 abv light beer that is always lagered filtered and packaged cold.
You can watch the ad in its entirety here.
In another appeal to homebound americans coors light has unveiled a number.
If you are ready to kick off summer with some time to chill you could win some free ray bans.
Even at the highest peaks that mountain cold beer needs the perfect temp.
Check out the coors light website for ingredients exclusive swag and more info on the coors light xp app.
